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Internet Television

Channel 4 Dumping 4oD In Favor Of All 4 | New Streaming Television Hub For UK Viewers
4oD has been a successful effort, with Channel 4 having offered on-demand television across a range of platforms for several years. But the name is being dumped, and the service is being given a major overhaul to better cater
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Gigaom: After downloading the U2 album to your phone, Apple now helps you to delete it
13 hours ago Sep. 15, 2014 - 10:52 AM PDT Apple has reversed course on its U2 promotion by adding an opt-out option that will remove the U2 album Songs of Innocence from a user’s iTunes library. The option, which was first
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Gigaom: Amazon’s Fire TV connects with Spotify 15 September 2014, 21.19 Internet Television
Gigaom: Amazon’s Fire TV connects with Spotify
15 hours ago Sep. 15, 2014 - 9:35 AM PDT Spotify is coming to Amazon’s Fire TV, with a twist: instead of launching a regular app on the device, Spotify just made the Fire TV a Spotify Connect-capable device (hat tip to
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Gigaom: Watch movies from Google Drive with Chromebook to Chromecast video streaming
15 hours ago Sep. 15, 2014 - 9:12 AM PDT A new experimental feature for Google Chromebooks ties the company’s Google Drive and Chromecast device together: You can stream videos stored on Drive directly to a Chromecast. Google
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Gigaom: More than 1,000 pro-Hachette authors send a letter to Amazon’s board of directors
17 hours ago Sep. 15, 2014 - 6:56 AM PDT Yes, the contract fight between Amazon and book publisher Hachette is still going on; yes, there are still shipping delays and no pre-orders for many Hachette titles. Some of the public
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Earth News Reports

Aerofex Develops a Working Hover Bike That’s Straight Out of Return of the Jedi!
Share on TumblrEmail How many of you watched Star Wars: Return of the Jedi and wished you had a speeder bike like the ones Luke and Leia race through the forests of Endor? Well, you may not have to wait much
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Local Motors 3D-Prints Incredible Full-Scale Car in Just 44 Hours!
Share on TumblrEmail Arizona-based Local Motors has succeeded in creating the world’s first 3D-printed car at the International Manufacturing Technology Show (IMTS) in Chicago. Called the Strati, the
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Stella McCartney, Livia Firth Launch Inaugural “Green Carpet Collection”
RECOMMENDED FOR YOU: Italian Vogue’s Editor-in-Chief Praises Livia Firth’s Green Carpet Challenge London Fashion Week Stella McCartney, Livia Firth Launch Inaugural “Green Carpet Collection” by Jasmin Malik Chua ,
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Chris Gelinas: Quality Clothes Can’t Be “Refreshed Every 15 Seconds”
RECOMMENDED FOR YOU: Dame Vivienne Westwood Pledges £1 Million to Tackle Climate Change Chris Gelinas: Quality Clothes Can’t Be “Refreshed Every 15 Seconds” by Jasmin Malik Chua , 09/15/14   filed under: Green
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This “Jetpack” Could Help You Run a Mile in 4 Minutes 15 September 2014, 21.20 Eco Fashions
This “Jetpack” Could Help You Run a Mile in 4 Minutes
RECOMMENDED FOR YOU: Solar-Powered Soldiers to Revolutionize Australian Combat Wearable Technology This “Jetpack” Could Help You Run a Mile in 4 Minutes by Bridgette Meinhold , 09/15/14   filed under: Wearable
Read More 89 Hits 0 Ratings
3 professional tools to create your own typeface 15 September 2014, 21.20 Green Architecture
3 professional tools to create your own typeface
As a graphic designer, creating and publishing fonts has always been something I wanted to do. While I was studying, I would often take a day to make a handwritten font, but I never found the time and courage to create a really
Read More 97 Hits 0 Ratings
8 themes to create a directory site with WordPress 15 September 2014, 21.20 Green Architecture
8 themes to create a directory site with WordPress
WordPress themes have made the designers’ work easier and simpler. They do not have to start from the scratch for building a website. The directory websites has also been a very important part in online business and wordpress
Read More 96 Hits 0 Ratings
12 great design freebies for your resources library 15 September 2014, 21.20 Green Architecture
12 great design freebies for your resources library
Design freebies are a blessing sent to us by the Internet and kind designers who are willing to share some of their work for free. Like other templates and downloadable items, these files allow you to save plenty of time
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7 jQuery plugins for better typography on screen 15 September 2014, 21.20 Green Architecture
7 jQuery plugins for better typography on screen
jQuery with a motto of write less, do more has made the life of programmers and developers much easier and time efficient with its several plugins. Web typography has never been an easy job unless we were introduced to the wide
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Are Swiss watchmakers really f*cked? 15 September 2014, 21.20 Green Architecture
Are Swiss watchmakers really f*cked?
So the iWatch is here, or Watch, as they call it. Honestly I’ve been a bit disappointed as I was expecting a real game-changer. Jony Ive was quoted saying that “Swiss watchmakers were f*cked”, so I did think
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Future News Reports

Obama's War Against US Energy Independence:  Give Away Oil Rich Alaskan Islands to Russia!
  By Joe Miller The Obama administration, despite the nation’s economic woes, effectively killed the job-producing Keystone Pipeline last month. The Arab Spring is turning the oil production of Libya and other Arab
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OSBIT Power's MaXccess system completes successful offshore trials 08 April 2012, 02.33 Administrator Energy
OSBIT Power's MaXccess system completes successful offshore trials
OSBIT Power's MaXccess system completes successful offshore trials Visit for further information OSBIT Power (OP), Siemens Wind Power and Statoil have successfully completed offshore
Read More 2247 Hits 0 Ratings
North America's EV charging infrastructure to get a boost 12 January 2012, 02.01 Administrator Energy
North America's EV charging infrastructure to get a boost
        North America’s EV charging infrastructure may soon see significant improvements, thanks to a recent agreement between Eaton Corporation and Coulomb Technologies. Under the deal, Eaton’s Level II and
Read More 2094 Hits 0 Ratings
Could The Gravitomagnetic Field Be The Ultimate Energy Source? 28 May 2011, 01.34 Administrator Energy
Could The Gravitomagnetic Field Be The Ultimate Energy Source?
      Have scientists already unknowingly discovered the source for all atomic energy reactions, and could the discovery of the gravitomagnetic field be the ultimate energy source?  What if our understandings on how
Read More 4843 Hits 1 Rating
Physicists urge caution over apparent speed of light violation 25 September 2011, 16.27 Administrator Energy
Physicists urge caution over apparent speed of light violation
Physicists wary of junking light speed limit yet Physicist Antonio Ereditato poses before presenting the result of an experiment, which found a subatomic particle, the neutrino, seemed to move faster than the speed of
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STEORN ORBO  FREE ENERGY:  What's Next a Self Charging Unit for your Electric Car?
Steorn's Free Energy Orbo -- From Permanent Magnets to Solid State Systems   My associate, Hank Mills composed this for PESN, Saturday, February 12, 2011 6:17 Steorn is a small company based in Dublin, Ireland. For
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Cold Fusion, Releases Energy from Hydrogen's Gravitomagnetic Field 16 January 2011, 09.17 Administrator Energy
Cold Fusion, Releases Energy  from Hydrogen's Gravitomagnetic Field
Cold Fusion "In Bologna we did it" By Ilaria VENTURI, La Republica News, Bolona, Italy For the first time in Italy, in front of experts, the process was carried out using nickel and hydrogen. It 's the way to achieve
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Abu Dhabi Media Zone to generate renewable energy through its façade
Eco Factor: Sustainable development to generate renewable solar energy. Bernard Tschumi Architects have re-imagined their master plan for the new Abu Dhabi Media Zone, by incorporating several environmentally-friendly
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Change The World!

Latest Published Articles



Work and a Sustainable Future PDF Print E-mail

I teach management at Columbia to current and aspiring sustainability professionals, and my colleagues and I work hard to ensure that our curriculum is evolving and keeping pace with a rapidly changing field. We have developed new courses in sustainability metrics, green building, energy analysis, water governance, green accounting, entrepreneurship and sustainability reporting; and I am confident there is much more to come. While I have an easy time seeing the emerging management needs of the transition to a renewable and sustainable economy, I am less confident about the role of workers and work itself in this emerging economy.

I know that people will work, and that managers will not simply manage machines, but lead people. But I am concerned about the amount and nature of work in the new economy. The people who lead America seem to be forgetting about the importance and vulnerability of this country's middle class. We know that the rich are getting richer and that more and more people of modest means must piece together several insecure jobs to make a living. I hear less discussion these days about the dignity of work and the importance of work-life balance. Automation has been changing the nature of work for well over a century and if anything the pace of change is increasing. High school and college students are not sure what type of education will lead to a good career.

Our expectation of work continues to change. One of my grandfathers was a baker. To him, work was what he did to bring home money and bread (literally) to his family. He did not seek meaning or self-actualization from his work. He got that stuff from family, friends and his synagogue. During the industrial era there were many jobs like my grandfather's. All you needed was strength and a bit of skill along with a willingness to work and take direction. Today, many of those jobs have been replaced by technology or outsourced abroad. Moreover, people expect meaning as well as money from their work. In an increasingly global and technological world, these trends will only increase.

The premium in the modern workplace is on technical skills, communication skills, organizational skills, flexibility, and a willingness to tolerate insecurity and ambiguity. New and growing professions like events managers, blog editors, fundraisers, physical trainers, physical therapists, spa managers, database analysts, web designers, web masters, nutritionists, nail technicians, home health aides and landscape designers are replacing the butcher, the baker and the candlestick maker. But professions are changing so quickly it's hard to know where the jobs will be when students graduate from school.

This requires most workers to be lifelong learners. As you get older professions begin, change and die. You can date yourself quickly by resisting change and refusing to learn new approaches and technologies. The need to continue learning can be easily met, but ensuring that excellent work is rewarded seems to be more of a problem. This is due to the changing balance of power between workers and management. For almost a century workers had unions and the threat of unions to achieve fair play, a decent wage and a measure of dignity. That has largely disappeared in the modern global economy and has not been replaced by anything. When a factory can be moved to another state or another country, the threat of a strike has less meaning. Wages are declining for all but the very rich and working people are slipping into poverty. If we are not careful we will enter a descending spiral that will be hard to get out of.

The importance of a middle class is that it gives the average person an ownership stake in society and has led to both higher quality of life and political stability. When middle class status began to be accompanied by homeownership, it also stimulated enormous levels of sweat equity as laborers devoted their "recreation" time to adding space and furnishings to their homes. All of this work led to a more prosperous, hopeful society. It did not eliminate class, gender or racial bias, but it led to progress in all of those areas. Today those gains are endangered in part by the loss of worker leverage.

Rich people and rich nations need to understand that they have a stake in their poorer neighbors' survival and success. Without a middle class with growing income there is no one to buy the stuff that our companies make. Similarly, all the greenhouse gas reductions in the U.S. and Europe are meaningless if they are not matched by reductions in India and China. We are all part of the same global community, whether we like it or not. We share a very finite, very fragile home planet--even if we live in the penthouse suite.

With a global economy it is easy for businesses to avoid being located in unionized environments. However, at some point the same process that caused the development of organized labor in the developed world will cause unionization of workers in the developing world. The alternative is repression, and a brutal style of government that is immoral, unstable and ultimately bad for business.

It will take a while for worker leverage to reassert itself, but in the meantime the nature of work and the nature of consumption will continue to change. It is important to understand the dramatic changes in work life that have been occurring steadily in the industrial and post industrial era. In a 2006 study published in the U.S. Bureau of Labor Statistic's Monthly Labor Review, Ian D. Wyatt and Daniel E. Hecker observed that: "Professional, managerial, clerical, sales, and service workers ... grew from one-quarter to three-quarters of total employment between 1910 and 2000; laborers (except mine laborers), private household service workers, and farmers lost the most jobs over the period." They report that between 1910 and 2000, professional and technical workers increased from less than 5 percent to over 20 percent; service workers grew from 3 percent to 13 percent; craftsman, laborers and household staff declined dramatically, and that farmers and farmworkers dropped from about 33 percent to 1 percent.

Automation of agriculture and food processing at the start of the 20th century and automation of manufacturing at the end of that century has radically altered the work we do for a living. A more skill and brain-based economy has evolved with a premium on creative thought, problem solving and social interaction. As consumption becomes proportionally less material and more based on information, entertainment and service provision, occupations will continue to evolve and the nature of work will continue to change. Jobs that didn't exist fifty years ago will continue to professionalize and new professions that we can barely imagine will be created.

What will be typical of both production and consumption is our reliance on energy. Energy is used to replace human labor and is required when we consume many of the products that enhance our quality of life. The transition to renewable energy becomes more important as more of our economy becomes virtual (as opposed to material). Fortunately, as Justin Gillis reported in the New York Times this past weekend, the renewable energy transition is already underway in places like Germany. The reduction in renewable energy prices is happening so quickly there, that the companies with huge investments in fossil fuels and infrastructure are starting to worry about disruption. In fact as Gillis observes:

Electric utility executives all over the world are watching nervously as technologies they once dismissed as irrelevant begin to threaten their long-established business plans. Fights are erupting across the United States over the future rules for renewable power. Many poor countries, once intent on building coal-fired power plants to bring electricity to their people, are discussing whether they might leapfrog the fossil age and build clean grids from the outset.

Changes in energy infrastructure and in the global economy will continue to influence the nature of work. None of these changes ensure that people will receive a reasonable share of the wealth they produce. No one even knows the definition of a "reasonable" share. But the political stability of the world depends on leadership from the developed world and a clearheaded discussion of how to balance capitalist incentives and rewards, with a living wage for all workers. A sustainable future will not be possible without recognition and reward for the work required to build that future.

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  Section:  Articles - File Under:  Earth  |  
Scientists to Use Airguns Off NC to Study Continental Rift PDF Print E-mail

By Jeff Hampton
The Virginian-Pilot


Think of it as a search for Pangea.

Scientists plan to profile the ocean bottom off the Outer Banks using sonic blasts to learn more about how the continents broke apart millions of years ago.

The survey would be the first of its kind off the North Carolina coast.

The Lamont-Doherty Earth Observatory, working through the National Science Foundation, expects to launch the research vessel Marcus Langseth and support ships Monday or Tuesday from Norfolk, towing an array of air guns from 10 to 262 miles offshore. The study would run through October.

Air guns send sonic blasts to the ocean floor that bounce back and record its features.

The sound waves could harm animals in their path. However, an environmental impact study concluded that the seismic survey will not significantly affect marine life, including rare species in the area such as North Atlantic right whales and loggerhead sea turtles.

State officials want the researchers to follow a higher standard required for seismic surveys on oil and gas exploration, including using spotters to look for large sea life at least an hour before blasting the air guns, according to a letter sent to the National Science Foundation from the N.C. Division of Coastal Management.

Other requirements included using two observers during the day and avoiding important coral reefs.

The town of Nags Head opposes the survey.

"We were stunned and disappointed to hear about this application to use airguns to relentlessly blast the marine life off Dare County's coast in the name of science," Mayor Bob Edwards said in a release.

The continental shelf formed about 190 million years ago when Pangea split into separate continents, according to an online description of the project by Lamont-Doherty Earth Observatory at Columbia University. Earthquakes and landslides still occur there. The rocks and ocean bottom off the North Carolina coast provide a record of these geological events, according to researchers at the observatory.

Blasts by air guns about 2 feet long and 9 inches in diameter towed behind the ship send sound waves that penetrate the ocean bottom and reflect back to receivers, recording detailed images of sediments, faults, lava flows and other geological structures beneath the sea floor. By mapping these features, scientists can better understand how the crust stretched and magma flow distributed during continental breakup.

The Bureau of Ocean Energy Management approved a more comprehensive air gun survey off the state's coast for oil and gas exploration to be done later this year.

The two projects happening for the first time in the same year is a coincidence, said Donna J. Shillington, spokeswoman for the Lamont-Doherty Earth Observatory. Plans for the scientific project began more than two years ago.

"It's a very, very long process," Shillington said.

Jeff Hampton, 252-338-0159, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Map | Shooting air into water

Posted to: Environment News

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  Section:  Articles - File Under:  Earth  |  
Bugs, Heat, Fire Hurting Western Forests PDF Print E-mail

The iconic aspen, known for its wildlife habitat and fall colors, was severely affected by the drought of the early 2000 decade, Anderegg said. In Colorado, 500,000 acres, one-fifth of the state’s aspen stands, were affected by the drought.

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  Section:  Articles - File Under:  Earth  |  
Photographing the underwater coral world for science PDF Print E-mail

27 August 2014 | Environment

Catlin Seaview Survey: photographing the underwater world | Photo: Catlin Seaview Survey

It's an ambitious project. The world's most important reefs are slowly being threatened by human intervention. That is why scientists and Google will work together to map the underwater treasures.

In the last 30 years, the Earth lost over 40% of corals due to pollution, destructive fishing and climate change. Monitoring changes over time will help scientists, policy makers and the public at large to see and understand the issues reefs are facing.

The Catlin Seaview Survey prepares scientists to use photo cameras that capture images over an area 20 times larger than traditional underwater photography. Underwater photography will deliver critical information for improvements and coral restoration.

The technology records GPS data and automatically stitches the images together into panoramic views or 360-degree views. Rapid-fire images are taken every three seconds whilst traveling at a speed of approximately 4km/h.

Through fishing and tourism, coral reefs are worth $375 billion to the global economy each year and provide food and livelihoods for more than 500 million people around the world.

The Catlin Seaview Survey involves the University of Queensland, the National Oceanic and Atmospheric Administration (NOAA), the Scripps Institution of Oceanography at UC San Diego, The World Resources Institute, and Google.

  Section:  Articles - File Under:  Earth  |  
California bans single-use plastic shopping bags PDF Print E-mail

11 September 2014 | Environment

Plastic bags: California is ready to stop them | Photo: U.S. Fish and Wildlife Service Headquarters

On the 29th August, 2014, the state legislature approved SB 270, the first bag ban bill to make it through in the USA.

The proposed law, which will also put a 10-cent fee on paper bags, will have to wait for a final signature by Governor Jerry Brown. "I probably will sign it, yes," he has already stated.

The plastic ban in California will dramatically reduce the number of bags floating on the ocean's surface, making waves and beaches much cleaner.

The bill was introduced by California State Senators Alex Padilla, Kevin DeLeon and Ricardo Lara, and defines that single-use plastic bags will not be allowed grocery stores and large pharmacies by July 1st, 2015.

The extension to smaller convenience stores, food marts and liquor stores takes effect July 1st, 2016. Until now, more than a 100 local governments around California, especially along the coast, already adopted plastic bag bans.

They include Los Angeles, city and county; San Francisco, Malibu, Huntington Beach and Santa Barbara. California is the first US state to approve a law that puts an end to plastic bags. In Hawaii, the decision to stop plastic was a result of county-by-county decisions.

  Section:  Articles - File Under:  Earth  |  
The world's first acoustic shark repellent PDF Print E-mail

10 September 2014 | Environment

SharkStopper: world's first acoustic shark repellent

It can be used by surfers, divers, swimmers and beachgoers. SharkStopper emits a relatively low power acoustic signal that keeps the sharks at a safe distance.

The technology promises to protect humans against a wide variety of sharks, including bulls, great whites, tigers, hammerheads, the Caribbean reef shark, lemons, nurses, thresher sharks, black tips, and blue sharks, among others.

The team behind SharkStopper tested the anti-shark leash in several shark-infested waters, including Isla De Guadalupe, Bahamas, Hawaii, Florida, Seattle, and Long Island. The results showed that SharkStopper was repelling sharks consistently between 5-20 yards (4.5 - 18 meters).

The SharkStopper Personal Shark Repellent is a durable, lightweight device powered by a rechargeable battery that can be charged via any USB port or USB wall charger.

The new anti-shark attack technology will protect humans for seven hours. When it starts running out of battery, the SharkStopper will vibrate and warn the user.

Discover the most shark-infested waters in the world, take a look at our shark attack map.

  Section:  Articles - File Under:  Earth  |  
Surfers get ready to clean the British coastline PDF Print E-mail

04 September 2014 | Environment

Plastic bags: killing waves and marine life | Photo: Surfers Against Sewage

The "Autumn Beach Clean Series" will run 150 community events across the United Kingdom to protect beaches, waves and wildlife from the marine litter crisis haunting the coastlines.

The volunteers may expect that the majority of marine litter consists of plastic items such as drinks bottles, carrier bags, fishing waste and sewage-related debris.

"At sea, it is estimated that a 100,000 marine mammals and a million seabirds die every year through entanglement in and ingestion of marine litter," explain Surfers Against Sewage.

Plastics can take hundreds of years to degrade in the marine environment, haunting marine life, ecosystems and compromising the enjoyment and experiences of coastal visitors everywhere.

Surfers Against Sewage also teamed up with World Animal Protection to raise the profile of the growing threat of ghost fishing gear that continues to indiscriminately catch, injure and kill fish, marine mammals, seabirds and other wildlife in our oceans.

Protect your home break. Join Surfers Against Sewage.

  Section:  Articles - File Under:  Earth  |  
What Will Survive in Hot, Acidic Oceans? PDF Print E-mail

Marine losers abound in the hustling currents of warming and acidifying oceans. Trying to figure out which types of sea life, particularly those that form calcium carbonate-rich cells and exoskeletons, such as some plankton, corals, and shellfish, will thrive amid climate change can be like playing a high-stakes shell game.

New research suggests that at least one type of plankton could overcome what would seem to be long odds, and double down on its ecosystem dominance. The surprise finding is a positive early development in an oft-bleak field as scientists start to investigate which marine species face the greatest risks of dying out — their shells emptied by the lethal effects of environmental switcheroos.

A bloom of phytoplankton thought to be coccolithophores.
Credit: NASA's Goddard Space Flight Center/flickr

Most of global warming’s heat is ending up in the oceans, making the waters less hospitable for many species. And a quarter of the carbon dioxide pumped into the air by humans is dissolving into oceans, where it undergoes chemical reactions that increase the water’s acidity by reducing concentrations of carbonates that some organisms use to produce shells. These changes have contributed to coral bleaching, to holes in sea snail shells, and to die-offs at oyster farms.

Coccolithophores are single-celled plants surrounded by individual calcium carbonate sheaths that underpin many food webs. They form plankton blooms so thick they are tracked using satellites. Researchers working in a laboratory exposed a species of the plankton, Emiliania huxleyi, to fast-paced environmental changes reminiscent of those underway in the wild. They reported Sunday in the journal Nature Climate Change that they had observed surprisingly fast rates of evolutionary adaptation.

The work involved regularly transferring cultures of plankton to flasks containing warm and carbon dioxide-infused water, and measuring how samples’ growth rates changed as they evolved over a year. Then, the scientists compared how evolved and control populations responded when placed in the types of ocean conditions that are possible in the future.

When plankton populations were exposed to what the scientists described as “the most stressful future ocean scenario,” one that combined a temperature of nearly 80°F with high concentrations of carbon dioxide, planktonic growth rates initially slowed but eventually “fully recovered,” they reported in the paper. Mysteriously, those populations fared better than those that were exposed only to elevated temperatures, or only to higher carbon dioxide levels.

Mean growth rates of adapted populations ±1 s.d. (dark bars) relative to respective control treatments.
Credit: Nature Climate Change

This chart from the paper helps to reveal the plankton’s evolutionary prowess. It compares the growth rates of populations in stressful water conditions to which they had adapted during a year of study with those that hadn’t been put through the same evolutionary wringer.

“This adaptation is interesting,” said Debora Iglesias-Rodriguez, a University of California at Santa Barbara biological oceanographer who studies mechanisms that control marine diversity. She was not involved in the study. “What they found basically gives us a little bit of hope that some organisms may be able to adapt — to some degree.”

The findings have implications beyond the species being studied. Figuring out what makes some species more vulnerable than others to acidification and warming could help ecologists make projections for the future of ocean ecosystems in a carbon dioxide-drenched world.

A scanning electron micrograph of E. huxleyi cells.
Credit: Kai Lohbeck

“As as biologist, I’m interested in predicting the future ocean,” said GEOMAR - Helmholtz Centre for Ocean Research marine ecologist Thorsten Reusch, who led the labor-intensive study. “I’d like to eventually predict the changing community composition.”

These were the first experiments that tracked the evolutionary response of coccolithophores to the dual effects of acidity and temperature changes. The scientists used an easily-cultured species of coccolithophore, one that’s regarded as the lab rat of the sea, and they didn’t study the effects of viruses, predation, or other natural threats on survival rates. Much more work with this and other types of sea life will be needed before scientists can paint any kind of clear picture of the future of marine ecosystems. But the findings provide important early clues.

“You will get species that are able to evolve, and others that are not,” Reusch said. “That’s a big question that will occupy us for the next 10 or 20 years; to find out if there are any meta attributes that we can tell from the genomes, and from the physiology, that are telling us how evolutionarily flexible they are.”

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Follow the author on Twitter @johnupton or @ClimateCentral. We're also on Facebook & other social networks.

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People’s Climate March = Tipping Point in Fight to Halt Climate Crisis PDF Print E-mail

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The New York state elections just concluded, and the national midterms are still weeks away, but there is a campaign office in downtown Manhattan that has just gone into overdrive. Volunteers there are hard at work on another deadline: Sept. 21.

pcmarchposter“This isn’t just about getting a bunch of people to New York to march for an hour then go home,” said Michael Brune, executive director of the Sierra Club. “This is about making sure that the tipping point in the fight to halt climate disruption tips in the favor of the average citizen and clean energy prosperity, and that the world’s leaders see that the support to do so has reached a level that can no longer be ignored.” Poster by Lopi LaRoe

That’s the day of the People’s Climate March, what promises to be the largest demonstration for action on climate change in world history. The march has brought together more than 1,100 organizations at last count, from the New York City Environmental Justice Alliance to the Georgia Climate Change Coalition. A coalition that’s both staggering in size and diversity.

“There’s a vast latent constituency of people out there who are alarmed about climate change. But for years, nobody has put up a banner that said ‘this is the time, this is the place, to show you care,’” says Ricken Patel, executive director of the 38-million member civic organization, Avaaz. “The People’s Climate March is that banner, and we’re seeing a phenomenal response to it.”

The response should be a wake up call to politicians who still consider climate change a niche issue. For years, climate change felt like a distant threat. Environmentalists, used to stressing out about such things, were incensed. But for the vast majority of the public, fixated on immediate priorities, like finding a job or keeping the kids healthy, a few melting ice bergs just didn’t register.

Enter Irene and Sandy from stage left. Cue wildfires, drought and devastating floods. Over the last couple years, it’s as if Jerry Bruckheimer was put in charge of producing Mother Nature’s special effects. The extreme weather events have become blockbusters: literally. Americans don’t need to read a scientific report to understand the threat posed by climate change, they can see it right outside their window.

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