New formats, encoders, storage/delivery technologies abound, but which ones are right for you? Hear the latest update on current and emerging solutions and how they could streamline your streaming workflow.
9:00 AM – 10:00 AM
Broadcast Quality at a Digital Price
Scott Fitzgerald, Video Production Manager, CBS Sports.com
You can’t apply traditional broadcast video requirements to a digital video workplace and still maintain a viable business. Hear about CBS Sports’ innovative approach to producing online video content, including the creation of a live HD studio in Florida at a fraction of the cost of a traditional television broadcast facility. The savings allowed a ROI within one year of the facility’s construction. Learn how current technology and staffing decisions can extend your production budget, so you can build a broadcast model at a digital price.
10:00 AM – 11:00 AM
Creating Exclusive, Online Video Content Easily and Economically
Ken Zamkow, Head of Marketing, US & Americas, LiveU
With today’s viewers following their favorite celebrities, sports teams, news, and shows through cell phones, tablets and computers, there is an incredible, increasing demand for content. How can media organizations create new exclusive original content in a timely manner while sticking to a budget? From a production standpoint, what types of content are easier to create?
11:00 AM – 1:00 PM
Visit Next|VIDEO Expo!
1:00 PM – 3:00 PM
KEYNOTE LUNCHEON: Going Digital with PBS
Matt Graham, Director of Content Development, PBS
Founded in 2012, PBS Digital Studios has redefined what it means to be a network in today’s connected world. Not only did its Mr. Roger’s autotone go viral, it also debuted 15 original series on its Youtube channel, won seven Webby awards last year and can boast that PBS Kids has been the No. 1 site in kids video for the last 17 months. In this presentation, you will hear how the company changed its own culture to usher in constant evolution. Constantly staying at the forefront of consumer viewing habits, PBS has learned that things like creating a Roku app and increasing its presence on Netflix, Amazon and Hulu have become necessary as today’s viewers demand convenient access as well as both the national and local experiences that they have come to expect from PBS. Learn how you can create a culture of innovation within your own organization.
3:00 PM – 4:00 PM
Navigating the World of Formats in Transcoding
Jeff Malkin, President & CEO, Encoding.com
Companies of all types—not just within Media & Entertainment—are recognizing the need to reach audiences across a multitude of web, OTT and mobile platforms. While leveraging the power of video to market goods, services and brands to consumers via mobile devices is exploding, the process is fraught with challenges. This session will also address the complexities of hosting video and show how companies can handle the headaches of encoding streaming video from a myriad of formats—mov, .avi, .wmv, .mp4, .3G2, .mj2, and more—and accessing from multiple means—from FTP and HTTP to S3 and desktop files—for reliable, seamless video delivery. We will also address the latest in adaptive streaming formats, MPEG-DASH, compression (HEVC) and a host of the latest in formats in the video landscape.
4:00 PM – 5:00 PM
Maximizing Viewer Engagement and Improving the User Experience
Will Law, Principal Architect, Akamai
The Sochi Olympics marked the first time that all Winter Games competitions were streamed live. Akamai helped more than 20 Olympics rights holders deliver live and on-demand video from Sochi. Ten days into the games, Akamai had delivered more data than all of the 2012 Olympics in London. In one case, NBC Olympics’ digital offering was designed to maximize viewer engagement through comprehensive coverage, results, schedules, and bios, along with multiple tools to foster social interaction. In this presentation, Akamai’s Will Law will discuss how he was able to make the online experience faster, scalable and more secure. He will demonstrate how viewer experiences were automatically optimized for viewing devices and network variability, while remaining protected against malicious traffic.
Thurs, Oct 2nd
10:00 AM – 11:00 AM
Security and Protection for Streaming Technology
Ken Rudman, Product Marketing, Civolution
In today’s digital media world, online streams of content and enterprise content can be both mistakenly and maliciously duplicated with surprising ease. Forensic watermarking and fingerprinting of digital media assets provide a seamless layer of protection to these valuable assets by associating a unique identifier with each individual online stream or enterprise media file. This session will discuss the tipping point the media industry is reaching with respect to content-aware hardware and software–both in consumer devices (making per-session/stream watermarking a reality) as well as in enterprise content production and distribution workflows, where content identification can add a powerful layer of security.
In this session, you will learn the benefits of and implementation solutions for workflow-based forensic watermarking on an enterprise level, and will consider the applications for content-identification technology and content-aware hardware–such as cross-screen synchronization to tablets or smartphones, and interactive overlays on smart TVs.
11:00 AM – 12:00 PM
How to Harness Your Metadata for Multi-Format Content Preparation
Tony Taylor, CEO & Chairman, TransMedia Dynamics Ltd
Understand the design and implementation process—as well as challenges–of a digital asset and workflow management system for delivering content to a multi-platform audience. Design automated business processes for multi-format content creation, allowing you to speed the processing of media in nonlinear formats to significantly increase your content output. Learn how to utilize the power of metadata in business process management for multi-format content preparation.
2:00 PM – 3:00 PM
Video Streaming Performance: How Do Infrastructure Decisions Affect Outcomes?
Barry Whitley, Director of Solutions Architecture, Highwinds
As you prepare to set the world on fire with your video destination website, mobile streaming application or IPTV offering, have you spent enough time considering your online distribution options? Creating the right workflows (from production to encoding to storage to delivery), choosing the best monetization strategies (ad insertion, subscription, ad platform integration), and putting into place the right infrastructure partners (CDN, cloud storage, IP transit, colocation) will make or break your business. Today’s online consumer expects an HD experience on any device, at any time, anywhere they view your content. Learn how to meet their expectations while managing a cost-effective, sustainable infrastructure strategy.
3:00 PM – 4:00 PM
On-Premises or in the Cloud: Which Video Streaming Set-up Works?
Chris Knowlton, VP, Streaming Industry Evangelist, Wowza Media Systems
There are almost as many ways to stream live video as there are opportunities to do so. Don’t let the seemingly daunting task of deploying the technology dissuade you from streaming sporting events, concerts, news conferences, company meetings, and other real-time content to new and emerging audiences. This session will explore the benefits and risks of an on-premises streaming solution compared to using the cloud, and some of the hybrid options in between. After this session, you will understand the pros and cons of on-premises, cloud and hybrid streaming deployments. Learn how-to set-up tips for your video workflow, and discover best practices for efficiently streaming live content.
4:45 PM NEXT|NETWORKING ROUNDTABLES & RECEPTION
Bring your problems and challenges to a series of roundtable discussions on current technology and business issues. Have a few drinks, make new business connections, and walk away with solutions!